Russian Union of Industrialists and Entrepreneurs (RSPP) proposed new initiatives to eradicate digital counterfeiting

Andrey Krichevsky, the Head of the Committee of Russian Union of Industrialists and Entrepreneurs (RSPP) on Intellectual Property and Creative Industries, President of IPChain Association, proposed new measures to combat digital counterfeiting.

According to the ‘Rossiyskaya Gazeta’, it is necessary to expand the scope of the Anti-Piracy Memorandum to enhance protection of intellectual rights, in particular, regarding trademarks.

“Of course, what is being done now: labeling of goods, strengthening control measures throughout its entire life cycle, and a well-organized anti-counterfeiting telephone hotline, are important tools, but the priority is in the use of new technologies among others”, – recalled the Head of the Committee.

Another effective tool for combating digital counterfeiting on the Internet can be the “white lists” previously proposed by Russian Union of Industrialists and Entrepreneurs (RSPP), noted Andrey Krichevsky. The bottom line is that search engines under the Anti-Piracy Memorandum could agree to remove from the SERP sites those that do not have a license from the relevant copyright holder. Then the problem of counterfeit in the field of content would be solved radically, and in relation to commodity counterfeit it would become another key element of the global system.

Among the most effective mechanisms for combating counterfeit in the digital environment, the technologies in the field of fixing 3D models deserve special attention. “They can be used as a depository to determine the identity with the samples of goods that are imported into the territory of our country,” – Krichevsky stated. He recalled that in January of this year, amendments were adopted to part 4 of the Civil Code of the Russian Federation, allowing Rospatent to accept applications for industrial designs in the form of 3D models.